Breeding Better Plants for the Garden and Landscape Industry NovaFlora is a Pennsylvania based ornamental plant breeding company that is developing new varieties of flowering shrubs and perennials for the garden and landscape industry. Our varieties will soon be available at most garden centers and plant retailers throughout the United States. We employ a wide range of modern flower breeding techniques to develop new shrub and perennial plant varieties that are low maintenance, attractive and resistant to diseases and environmental stresses. This site provides a brief overview of NovaFlora's commercial flower and plant breeding program. It is primarily intended as an information resource for prospective commercial partners. Home gardeners and the media, however, are encouraged to contact us with any questions they may have.